The Strawberry Festival is an annual event aimed at providing economic space for strawberry cultivators and linking their story with the product. The most anticipated segment of the event is the culinary showdown that features crafting high value products out of the locally sourced material, the Laitkynsew strawberry.

Held in the Ri-Bhoi district of Meghalaya, particularly in Sohliya village, which is known for pioneering strawberry cultivation in the state, the festival celebrates the success of local farmers and promotes agri-tourism in the region.

When attending the festival, you can expect strawberry picking experiences in scenic village farms, stalls offering fresh strawberries, jams, desserts, and beverages, cultural performances, traditional music, and folk dance, farmers’ exhibitions showcasing horticultural practices and innovations, local food stalls, handicrafts, and community-based tourism initiatives, and activities for families and children, including games and nature walks.

Set amid rolling hills and cool breezes, the Strawberry Festival offers a refreshing rural experience, giving visitors a taste of Meghalaya’s agricultural richness and warm hospitality. Whether you're a food lover, nature enthusiast, or simply looking for a unique countryside getaway, the Strawberry Festival in Sohliya is a sweet slice of Meghalaya you won’t want to miss.